Sustainability & Business

15 de abril, 9 h. ARG


“Sustainability & Business: an overview”

Morgane M.C. Fritz (Excelia Business School)

  • The origins of sustainability: key definitions, key authors, evolution over time
  • Sustainability today: moving from the Triple Bottom Line to the Sustainable - Development Goals and Circular Economy
  • Sustainability & Business: multiple stakeholders’ roles

“Does it pay to be green? How can that be measured?"

Mariana Conte Grand (UCEMA)

50 years ago, Milton Friedman asserted “there is one and only one social responsibility of Business –to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception and fraud”.

Friedman´s asseveration derived from the economics literature of “Does it pay to be green?” What balance between potential incomes and costs do firms make when they plan environmental actions?

How to measure if it pays to be green? There are main ways: a) portfolio analyses; b) event studies; and c) long term studies using regression analysis.


Morgane M.C. Fritz

Morgane M.C. Fritz

Associate Professor in Sustainability Management in Supply Chains Excelia Business School ,La Rochelle, France. Ph.D. in Sustainable Supply Chain Management from the University of Graz, Austria (2017). She has several working experiences in practice and research. As a practitioner, she was a consultant in sustainable mining at Denkstatt GmbH (Austria) and IIED (UK) and a Business Developer for the recycling of waste materials such as concrete (Lafarge Aggregates) and bottom ashes (INASHCO B.V.). As a researcher, she worked as a project-based employee at the Institute for Systems Sciences, Innovation and Sustainability Research at the University of Graz. She joined Excelia Business School in 2018 as Assistant Professor in the Supply Chain, Purchasing & Project Management Department, before becoming Associate Professor in September 2019. Her research and teaching interests include: Sustainable Supply Chain Management, Corporate Societal Responsibility, Business Ethics, Sustainable Procurement, Sustainable Development Goals, and Stakeholder Management. She published in various peer-reviewed journals, in collaboration with international researchers and businesses. She is reviewer and guest editor for several special issues in peer-reviewed academic journals and co-chair of EurOMA Sustainability Forum 2021. She supervises several Master students in their theses for their Master qualification at Excelia Business School and acts as co-supervisor for several Ph.D. students.

Mariana Conte Grand

Mariana Conte Grand

Professor at Universidad del CEMA. B.A. in Economics (Universidad Nacional de La Plata, 1990), M.A. in Public Policy (Instituto Torcuato Di Tella, 1992), and a Ph.D. in Economics (UCLA, 1997). Her main field of expertise is environmental economics. She has been a professor at several universities in Argentina and a visiting scholar at the University of Washington in Seattle and UCLA. Dr. Conte Grand directed during several years the Economics Department (and its B.A., Master and Ph.D. Programs) at Universidad del CEMA, where she is a full-time professor and teaches advanced microeconomics and environmental economics courses. Her work has been published in books and in academic journals as Environmental and Development Economics, Ecological Economics, Ecological Indicators, Journal of Benefit-Cost Analysis, among others. She was Lead Author of the Fifth Intergovernmental Panel on Climate Change Report and participated as a researcher in the Harvard Project on Climate Agreements. She is Editor of the Journal of Applied Economics published by Routledge/Taylor and Francis. She has received numerous fellowships from Red LatN-International Development Research Center, Fulbright Foundation, Phi Beta Kappa Alumni Association, the U.C. Institute on Global Conflict and Cooperation, the Beijer Institute, the Inter American Institute for Global Change, among others. She has worked for projects financed by multilateral banks related to environmental regulation design, and was hired as an expert witness in several environmental damage legal cases at the national and international level.


Alejandra Falco

Alejandra Falco

Director of the Master's Degree in Business Administration and the Center for Studies in Neuromanagment at Cema University, PhD. in Business Management (UCEMA), Naval Engineer (ITBA), Magister in Education (USAL).


Organized by MBA UCEMA & UCEMA International Department



Fecha Cursada Requisito
15 de abril, 9 h. ARG
(duración: 60 minutos)
La conferencia se dictará en idioma inglés
Libre, no arancelada


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