Classical liberals and libertarians engage in public debates that are often biased against them. Intentional changes in language with the goal of discrediting classical liberalism have occasionally been recognized by its intellectuals, most notably Ludwig von Mises, Friedrich A. Hayek, and Bruno Leoni. This article breaks down various linguistic transformations and proposes strategies to level the playing field in public debates and move liberals to a better rhetorical position from which to engage their intellectual rivals. These strategies can be grouped into three categories: (1) the rejection of concepts created with the goal of discrediting liberalism; (2) the vindication of classical liberal meanings of key philosophical ideas; and (3) the creation of new, “liberal-friendly” conceptualizations to advance liberalism with a focus on visual thinking.

Acceder al documento: https://jls.mises.org/article/128515-language-and-liberty-leveling-the-playing-field-for-liberalism